Digital Marketing
Digital Marketing Analytics - FindTheFreeAgents
With our digital marketing analytics campaigns we take the guess work out and stick to the data.
We Take The Numbers And Turn Them Into Knowledge
In today’s digital landscape, data is king. With the vast amount of information available, businesses can no longer rely on intuition alone to make decisions. Data analytics has become an essential tool for digital marketers to measure, analyze, and optimize their online efforts. Data analytics is the process of collecting, organizing, and analyzing data to extract insights and meaningful patterns. It involves using various tools and techniques to turn raw data into actionable information that can impact business decisions.
Don’t miss out on the opportunity to take your online presence to the next level.
Sign up with FindTheFreeAgents today and start achieving your business goals!
Digital Marketing | Dimensions
Data analytics is the process of examining data sets to conclude about the information they contain. It involves using various techniques, tools, and methods to uncover patterns, trends, and correlations within the data, which can then be used to inform business decisions, solve problems, or answer questions.
Dimensions is an attribute or characteristic of data that provides context and helps to categorize or segment the data. Data Dimensions are used to analyze and visualize data from different perspectives, allowing you to gain insights and make informed decisions.
Examples Of Data Dimensions
NEW AND RETURNING VISITOR allows you to see how many visitors are new to your website and how many are returning visitors.
TRAFFIC CHANNEL this allows you to view the Source/ Medium of where your website traffic came from. Rather Direct, Organic Search, Referral, or Other.
DEMOGRAPHICS gives you data on the Language, Country, and City where your website traffic came from. This can help you understand how to market to different cities/ states across the country.
SESSIONS BY DEVICE shows you which devices users are using and gives a break down between mobile, desktop, and tablet. Making sure your website is user friendly to all three devices will help keep your users engaged while on your website.
Why is Data Analytics Important in Digital Marketing?
- Measuring Campaign Success : Data analytics helps marketers measure the effectiveness of their campaigns, track conversions, and identify areas for improvement.
- Understanding Customer Behavior : By analyzing data, marketers can gain insights into customer behavior, preferences, and pain points, enabling them to create targeted and personalized experiences.
- Optimizing Marketing Strategies : Data analytics allows marketers to test hypotheses, validate assumptions, and refine their marketing strategies for better ROI.
- Staying Ahead of Competition : In today’s competitive digital landscape, data analytics provides a competitive edge by enabling businesses to respond quickly to market trends and changes.
Key Digital Marketing Metrics
Sessions : Total number of visits to the site.
Users : Unique visitors during a specific period.
Page Views : Total number of pages viewed; includes repeated views.
Direct Traffic : Users who enter the URL directly.
Organic Search : Users coming from search engines.
Referral Traffic : Users coming from links on other websites.
Social Traffic : Users coming from social media platforms.
Email Traffic : Visitors from email campaigns.
Bounce Rate : Percentage of visitors who leave after viewing only one page.
Average Session Duration : Time users spend on the site.
Pages per Session : Average number of pages viewed during a visit..
Segmentation : Segment users based on demographics, location, behaviors, and traffic sources.
User Flow : Visualization of how users navigate through the website. Identify common paths and where users drop off.
Heat maps : Shows where users click, scroll, and how they interact with elements on the site.
Load Time : The average time it takes for a page to fully load.
Mobile vs. Desktop Traffic : Analyze the difference in traffic and engagement between mobile and desktop users.
Goal Completions : Track specific actions (e.g., sign-ups, purchases)
Custom Events : Set up tracking for specific interactions (e.g., video plays, downloads) to measure engagement.
DIGITAL MARKETING CAMPAIGN PACKAGE
-
DIGITAL MARKETING CAMPAIGN
-
ASSIGNED AGENT - 24/6
-
MAINTENANCE AND MONITORING
-
MONTHLY PROGRESS REPORTS
-
CANCEL AT ANY TIME OPTION
We’re always available to answer any questions regarding our Digital Marketing services
We put our best practices into implementing our Data Analytics campaigns. We set clear goals, establish specific objectives for data analysis, collect relevant data, gather data from multiple sources to get a comprehensive view, continuously monitor and refine, regularly review and adjust analytic strategies.
Powerful data analytics tools can help digital marketers make informed decisions, drive business growth, and stay ahead of the competition. By understanding the importance of data analytics and implementing best practices, businesses can unlock new opportunities and achieve success in the digital landscape.
The Client's Reviews Are In!
Combine Your Services!
Elevate your online presence with our expert Search Engine Optimization campaign for enhanced rankings on Google’s Search Engine.